Uncle Ben's was originally introduced in 1943 by Converted Rice Inc

 

Uncle Ben's poster

Uncle Ben's was originally introduced in 1943 by Converted Rice Inc. and was later acquired by Mars, Inc.. The brand is famous for its easy-to-prepare rice products, including pre-cooked rice, rice sides, and instant rice. One of its signature products is the Uncle Ben’s Converted Brand Rice, which is known for its unique method of processing rice to preserve its nutrients. The brand’s logo, featuring an elderly African American man, has been a subject of conversation over the years, leading Mars to change the name and rebrand to Ben's Original in 2020 in response to calls for more sensitivity in branding.