Polo Jeans Co. was a denim brand launched by Ralph Lauren

Polo Jeans Co. POSTER

Polo Jeans Co. was a denim brand launched by Ralph Lauren in the mid-1990s. It was an offshoot of the Ralph Lauren brand, focused on creating casual, rugged denim and sportswear with a classic, Americana style. The line was meant to appeal to a younger audience and offered more affordable options compared to the main Ralph Lauren collection.

Polo Jeans Co. became popular in the late 1990s and early 2000s for its stylish denim, shirts, jackets, and activewear that often featured the classic Polo logo. The brand had a more relaxed, casual vibe than some of Ralph Lauren's more formal offerings.

However, in the mid-2000s, Polo Jeans Co. was eventually discontinued as part of Ralph Lauren's strategy to consolidate their various sub-brands. Despite its discontinuation, Polo Jeans Co. remains a nostalgic symbol of 90s fashion for many people.